For my dissertation topic, as mentioned earlier, I am looking into consumer relationships to branded publications- with spesific look into Salt by Swarovski. This had led me to create my creative outcome around the brand using my findings.
This week has been really productive in getting some key research for both projects, having had a meeting with Editor in Chief of Condé Nast Contract Publishing, Darius is also Editor in Chief of Salt magazine for Swarovski and publisher of all their previous coffee table books.
He gave a really interesting interview as well as this I told him of my idea for the book and he gave some great feedback. See the interview transcript below- this will be really useful in backing up all my IFCP ideas!
