I am currently putting together my digital strategies document in doing so, I am intrigued to know how people response to creativity, luxury brands, the arts, digital story telling and brand communication. In developing a questionare I needed to outline what I wanted to understand from people to validate my project. I took to a blank piece of paper in order to write down all my thoughts as being a hands on creative this is the most effective way of me being able to visualise my thoughts.
I often find it a lot clearer to see my ideas on paper and in doing this I was able to see what questions were not needed and what needed to be re worded (as shown above)
I then went on to create the survey on Survey Monkey in order for me to send it around – I tried to send this to as many people as I could that fitted into my consumer profiles. I sent it to 11 people, male and female, aged between 20-40, that were passionate about art, luxury and fashion brands. In order for me to have a valid survey to justify my decisions for my digital strategy. I undertook a project on behalf of Condé Nast Contract publishing, in which I did some primary research on young creatives so my results from this project will be interesting to see in comparison to those, as to understanding how consumers and readers respond to new and emerging creatives. I look forward to analysing my results tomorrow.
