I am currently working on my press release that will go inside the Launch Event and Media Kit for Launch document. Having recently studied PR and Digital strategies I was able to open the information from that module and refresh my memory on the structure (the pyramid structure) and where the key information needs to be placed. I also have experience of press release writing and writing copy through my past year of working in PR.
Key aspects that I need to include are:
- who, what, where, when and why
- the celebration of the birthday of Swarovski
- Key theme of the book
- The launch event
- Cost and where to purchase
