In developing the digital strategy, it was important for me to outline who we are actually talking to- in order for my communication methods to resonate with the correct audience.
I have outlined 3 consumer profiles for Emergence by Swarovski, the first being ‘Artistic Celebrator’ the second being ‘Luxury Creatives’ and the third being ‘Jewellery Magpie’.
(details on the traits of these consumer profiles will be detailed within my digital strategy plan)
Targeting these profiles has given me a clearer vision on the kind of people the communication methods are speaking to- and have highlighted the importance of merging a digital strategy alongside the collectors coffee table book piece, to translate the modern communication pillars mixing but to also form a direct dialogue with all of these profiles.
When interviewing Editor In Chief of CN Publishing for my dissertation research Darius highlighted a really important aspect of print and digital communication methods, saying,
, highlighting the importance of being able to combine both aspects now and form a direct and trusted as well artistic dialogue of communication.
