I was writing my last feature, The Future of Swarovski, when I had an email through from my tutor Harriet saying she had connected with someone from the development team at Swarovski. I then looked them up and sent a message to my connection at CN Publishing and Swarovski Communications. Meanwhile, Harriet sent me over their new future promises pack- with some really valuable information on the future of Swarovski within “2019 Sustainability Report” as well as, the community, social aspects and ethical considerations.
Once Swarovski had gotten back to me, all they were able to send over was the same pdf of information! Regardless, this was amazing timing for such a piece to be published online from the brand. It gave me such valuable information on where they view the future as well as the future of design and creativity.
I printed the report out and went back over it with a pen trying to highlight the most important pieces into the future of creativity that I could use and cultivate within my snippets of editorial. It has been really useful to pull quotes from this report due to how relevant and current they are, but not only this, it has really given validation to my project as a concept. It is clear through the 2019 sustainability report that the brand is moving forward to make a way for the future of the creative industry as well as support them on their rise, so what better time to publish an artistic book on a topic that so many heritage brands fear.
