This morning I met with my video editor, we went over the short clips of footage that I had shot and over my mood boards to talk over the best way to generate the best outcome. Melissa, is a video editor at LOVE and a close friend of mine, she was willing to help with the project as she has such as passion for fashion video editing.
When we first went over the footage I think all together we had around 10-15 seconds of footage once it was put together, so Melissa explained to me about taking cuts and rewinding and replaying some more dramatic parts in slow motion. We thought this would work really well to work with the images on the mood board as well as to really add emphasis on the youthful aspect of the book and to add focus onto the jewellery pieces. Over a coffee we chatted about where the video would be showed, not being big into video editing myself this was an aspect I hadn’t actually thought about when developing my idea for the video. I said that the video would be put on the Swarovksi website and clips on social media. Melissa then told me from her experience having a branded youtube channel works really well for traffic viewing and she recommended youtube as a route to distribute the film. She stated that if editing for youtube and website the best way to do it is to make it short and snappy, something that will be aesthetically pleasing on the eye with some neutral tones as well as easily describe the message of what you want to say.
From this we went on to look at what aspects of the mood board Mel could use to add to the design of the video, I was really inspired by these images from my mood board:
These stills from videos really inspire me with the idea of new and youthful creativity mixed with heritage trough the aesthetic of the edits which is something I want to portray within the book.
At the end of the meeting Melissa took my video clips with her and was going to start editing them and send them over this evening for me to have a look at what she takes from the clips. I think it will be really helpful to understand what she sees from the project having met and spoke about it this morning. I am excited to see what she comes up with!
