Preparing to edit the new video, I have been watching many past Swarovski video clips. They generally are only 30-60seconds. However, they are all jewellery ads. The video I am shooting is a promotional video with the purpose to be a banner on the Swarovski World site as well as on Swarovski youtube. The aim for the video is a call to action to find out more about what Emergence is and to motivate a purchase.
(Swarovski,nd) 
(Swarovski, 2014) 
(Swarovski,2018)
These videos all focus heavily upon the jewellery and the crystal with panning going in and out, this is something I would like to incorporate, however- they very generic these videos and all carry the same theme. Therefore, for mine I believe it needs to have some newness injected into it somewhere to maintain with the creative theme, however remaining subtle to stay on brand.
I have been inspired by the still life video footage that they use and this is something that could work with the Emergence video- putting focus onto the crystal with credits introducing Emergence by Swarovski that will sit at the header of the online site.
