Coming to the end and so close to hand in I am working on seeing how the Emergence campaign will look on digital platforms. Using Photoshop I have been able to really bring my visuals to life.
I have really put a lot of thought into the best ways to display Emergence digitally- through development of consumer profiles and Swarovski. I think in doing this it is important to visualise how the whole project could transfer into real life situations, such as feature pieces, online content and on the WORLD OF SWAROVSKI platform. This has allowed me to understand how my work could transform into industry practice of utilising a multi channel approach when it comes to publishing, as well as providing a call to action to the strategies, a key aspect of branded publishing- of which I learnt from an editor at Lux Magazine.
