For Emergence, I feel that it is crucial that it has a digital strategy to go along side the print mode of communication. Not only does this provide a greater deal of immersive and creative experience provided by the brand but it also speaks of what Emergence is about, the future of the creative industries.
In developing the digital strategy I have taken inspiration from a recent project I worked on with the CN Publishing team. In this, a luxury hotel asked for a pitch to target a milenial consumer through digital. I came up with a social story telling pitch for the hotel group, of which got great feedback. So the social story telling aspect is something that I think works along side the book, it gives the ability to be involved in the story through digital.
The digital strategy I want to implement for Emergence is a social story telling series. The series will capture 60second stories from the emerging designers and artists within the book, of whom will tell their story of cracking into the industry and collaborating with Swarovski. The call to action from the story telling series will then be a swipe up to purchase the emergence book.
The call to action here should feel very slick and natural- from the 60 second video series the natural swipe up notion should allow people to want to learn more and be able to experience the art of the book.
These mock ups show how the digital story telling series would look, natural, honest and open allowing people to resonate a connection with the emerging creatives and eager to find out more.
To allow me to develop some key points around digital strategy I have found an online session from Januarys Pr & Digital strategies module- taking inspiration from some vital slides from that module.
I was also able to contact some colleagues I work with in PR and make sure all vital elements were included to make the strategy slick for Emergence!
