For Emergence, I feel that it is crucial that it has a digital strategy to go along side the print mode of communication. Not only does this provide a greater deal of immersive and creative experience provided by the brand but it also speaks of what Emergence is about, the future of the creative industries. …
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A second pair of eyes.
Coming towards the end of creating the coffee table book I decided this would be a good time to send a draft and get another opinion as well as changes that should be made. I sent a draft to Hannah Shakir- I worked with Hannah on my Contract Publishing module last year and therefore wanted …
CSM X Swarovski
Winner of the 2019 csm x Swarovski project, Piran Caseley, got back to me yesterday with his answers to the questions I had asked him all about the project and working with the brand. Reaching out to Piran was a great added extra for the project, it brings another dimension of perspective for the book, …
Book Size
This has been one of the hardest decisions of this project so far as it is such a crucial part of the project. Choosing the right size for the book is something that has a lot of detail within the thought. When I originally had the idea of a coffee table book I visualised it …
working on my launch
As I wait upon proof reading and the feature from the CSM X Swarovski winner, I have developed some work on another part of my brief- my launch plan. I have had the idea of hosting the event in an art gallery to support the idea of heritage paired with emerging and young creatives, of …
Considering Casing
So, when I first had the idea for this project one major thing that stuck in my vision was the idea of having a book about crystals produced within a glass case, to fit with the idea of glass, production, creativity and of course, crystals by Swarovski. When I first had (dreamt actually!) this idea, …
Referencing
Today I have been thinking about the best way to reference my work. Obviously, I understand that as much as I want the book to look of industry quality, it still is an academic piece of work that is being graded at university. Therefore, I was thinking how to correctly reference the work. Within the …
Choosing the right cover
This morning I began generating different ideas for covers, see below: I have two main ideas for the cover of EMERGENCE, one being a drawing/sketch on the cover and the second being an image from one of the main shoots of the book. Both images and sketches were created to instigate the idea of ’emergence’. …
Considering Layouts
After an online tutorial/catchup with my tutor Harriet, I have been considering, into greater deal, the editing process and layout of the book. I have been taking inspiration from the Atelier Swarovski book and the way in which they display drawings and sketches. Harriet shared with me her copy of ’19 Photos by John Rocha’- …
Sourcing my brands for the book!
At the beginning of this process I knew this would be the hardest hurdle to come across- sourcing brands that were willing to lend me pieces. Having worked in fashion PR for a year now, I understand the process of borrowing and lending pieces out to stylists (having to process it myself weekly!). I spent …
