Preparing to edit the new video, I have been watching many past Swarovski video clips. They generally are only 30-60seconds. However, they are all jewellery ads. The video I am shooting is a promotional video with the purpose to be a banner on the Swarovski World site as well as on Swarovski youtube. The aim …
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Playing with the cover
Post tutorial with Harriet yesterday we discussed how the drawing on the cover maybe wasn’t my best option to go with for Emergence. We discussed how this image had a lot of connotation regarding the words emergence and break through and emerging creative so maybe it would make more sense to be featured on the …
Key Consumer Research
Through undertaking this primary research with 10 coffee table book collectors and readers I was able to gain really valuable information as to what readers and consumers look for when purchasing and becoming an advocate for the publication. These were the responses: It is clear through these responses that quality is a massive aspect, as …
Spacing and Layouts
Following a tutorial with Harriet yesterday, it was agreed that the two branded shoots ‘Anoushka’ and ‘Catherine’ imagery needed to differentiate slightly so I have been working on giving the Catherine shoot more space to breathe and a greater DNA that evolves with the brand. In doing so I have named the pieced ‘Parisian Crystals’ …
Further Layout Work
Gutter and Margins: Here I have been developing processes of layouts through working on gutters and margins for my layouts. As seen above, I have researched into Salt magazines layouts, grids and margins in order to formulate spacing into how I will space imagery against the side of the publication as well as uses of …
Creating a luxury item
When creating a luxury publication it is important for me to decode why people want to invest and purchase a luxury item, or even an item that is a part of a luxury brand. People look to align with a luxury brand, a form of status and exclusivity. People want to communicate to others that …
Analysis of luxury publications
In creating and designing a luxury publication my main inspiration has come from my career aspirations of working within a luxury contract publishing team. I was powered through my underpinning of my dissertation research, as mentioned before, and in this I analysed in depth a luxury print publication, Salt Magazine for Swarovski. In doing so …
Hiccups are part of the process
So, today I have had a 2 hour long tutorial with Harriet, as hard as it was to process this late on in the term, on reflection I am grateful. After some tears and some realisation it was clear that the project I am putting my heart and soul (and every last fibre) into in …
Video Progress!
I have just heard back from my video editor whom has sent me the edited version of the video clips. Melissa has managed to extend the video clips that were originally 20 seconds all put together to now being 30 seconds as a video. She has used overlaying clips, changed the pace as well as …
Industry Aspirations
During this project I have tailored my project brief towards my aspirational career goals, as well as intertwining some skills I have picked up from past jobs, past experiences and talents. I have aimed to intertwine my creative, design and drawing skill into some PR skills as well as my dream career of working within …
