Preparing to print I have been taking some more time into really studying and understanding industry practice and layouts. The layout is proving to be such a crucial part of the book itself so I have been researching and looking into the best way to show and display my imagery in and industry quality way. …
Category Archives: Uncategorized
Progress Review
With 5 days until the hand in of IFCP and 8 days until I present my final concept and work to tutors, now seems the right time to reflect on my progress throughout this whirlwind of the IFCP module. Below is my calendar structure for my time and day management for the project: Looking back, …
Primary Research
I am currently putting together my digital strategies document in doing so, I am intrigued to know how people response to creativity, luxury brands, the arts, digital story telling and brand communication. In developing a questionare I needed to outline what I wanted to understand from people to validate my project. I took to a …
Glass Box
An update on the glass box. So, the girl I had organised to create and make the box is based in Spain, she was willing to start making the box yesterday and have it sent out by Friday to arrive by the day of my presentation in order to present a high class piece of …
Video Editing Meeting.
This morning I met with my video editor, we went over the short clips of footage that I had shot and over my mood boards to talk over the best way to generate the best outcome. Melissa, is a video editor at LOVE and a close friend of mine, she was willing to help with …
Swarovski- The Future
I was writing my last feature, The Future of Swarovski, when I had an email through from my tutor Harriet saying she had connected with someone from the development team at Swarovski. I then looked them up and sent a message to my connection at CN Publishing and Swarovski Communications. Meanwhile, Harriet sent me over …
Working on the video
During my second shoot, where I had more product, I took some short video clips with the idea to collate these together and create a short and snappy promotional clip for the book that could be rolled out onto social sites/websites and youtube. I aim to edit these shots with the help of a Video …
An updated flat plan
I have sketched up an updated flat plan, of which I have tried to detail where the objects sit onto the page as well as where full bleed and non full bleed imagery sits to understand how the bleed will work upon the pages. I have also added where there will be pieces of text …
Writing the press release
I am currently working on my press release that will go inside the Launch Event and Media Kit for Launch document. Having recently studied PR and Digital strategies I was able to open the information from that module and refresh my memory on the structure (the pyramid structure) and where the key information needs to …
Consumer Profiling
In developing the digital strategy, it was important for me to outline who we are actually talking to- in order for my communication methods to resonate with the correct audience. I have outlined 3 consumer profiles for Emergence by Swarovski, the first being ‘Artistic Celebrator’ the second being ‘Luxury Creatives’ and the third being ‘Jewellery …
